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Ascension in High Ticket Affiliate Marketing – what does it mean?

Ascension Tiered Product Mix

To be successful online selling your information products in the e.learning niche, you must have a sales funnel. Every successful info-product marketer has one, so you need one too. There are a million different ways to put together a sales funnel, but the ascension model is very popular among most top online marketers – the reason being, ‘they make economic sense when done right’.

Ascension business modelLet’s look at the basic principles of an ascension marketing model and why it makes sense.

The basic premise is to move people through your sales funnel from low to high priced products. When people start in the sales funnel, they can’t advance without buying the product in front of them essentially. They get introduced to the first product at an ‘entry level’ price. That might be a $7 or $17 product (we call this a Trip Wire), most likely being a 1 hour product of high educational value to the target audience.

This has effectively allowed us to acquire a Customer with the objective of the trip wire product toestablish enough trust with the Customer that they can be offer and sold another higher priced product.

When they buy, they’ll be introduced to the next product, which might be a 3 hour course for $97 (as an example).

After that, another product in the sales funnel will be offered essentially ascending in value to the end Customer and Price. This may be a 5-10 hour course ranging from $297 to $497 as an appropriate example for the third products in the tiered-product mix. Finally, the last product in the funnel is the top-tier product you have. Typically, this will be a 10-20 hour course for $997 to $1,997 or above. It could be group coaching, personal coaching, a home study course, whatever!

sales funnelThis model really only requires 4 different levels of tiered products to make it work. Think of the model as a filtering process, where only theright people for you buy your best products. Obviously you’re going to have fewer buyers at each level, but the revenue gained from the higher priced products is well worth it. If you do the math with 1000 subscribers and only 20% buying from each level, the money made starts to stack up the economics of the cost associated with acquiring customers (hence the term economics).

Ascension impacts Economics

Most Online Marketers struggle with the economics of their business for the valuable lesson you have learned above. Your marketing and sales funnel MUST have these key attributes;

  • value
  • ascension
  • tiered product mix pricing
  • filtering
  • automated follow up
  • conversion tactics / actions

Whilst the above example showcased 4 tiers in the product mix to a high ticket offer of $1,997 (as an example). The real High Ticket Affiliate Marketing models (known as the HTAM method), have ascension through a tiered-product mix like this;

  • $5k, $10k, $15k and up to $30k

These are usually associated with LIVE events, Workshops or Licensing business models similar to Franchising (so the Customer may be purchasing and end-to-end turn-key business system and ready to market products and services).

Conclusion

The good thing about the Ascension Model is it’s easy to start with. It makes the most sense because you only want people who are serious to buy your products. This model is also easy to grow with as you can add more products to each level as your business scales and grows (and also to meet existing Customer demands).

This model is also easy to automate with email auto-responder systems that do all of the follow up work and thinking for you (when setup correctly). This model is the easiest for consistent income, particularly if one of your products is a monthly subscription – continuity program. If you know where each level converts at (we call this conversion metrics), you can forecast your income for every 10, 100 or 1,000 subscribers to your email list.


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the Online Alliance

the Online Alliance is here to inspire growth and challenge the status quo by creating member resources, tools and training that is meaningful, evergreen, affordable and effective, that is designed to support Independent business owners to achieve their higher goals.

5 Comments

  • Lee Poniris

    Reply Reply May 17, 2016

    As an Affiliate Marketer there is no easier way to explain the importance of having a mix tier offer in your product mix to your customers or when building your list. This article explains it quite simply , from Product offer to your sales funnel, the great thing about this site is that it also helps me leverage and guide other people to great content and training . If you would like to lean more please feel free to join us on the next Webinar . Thanks

  • The first secret in Internet Marketing is the lie that there are endless ways to make an income in the Digital Economy. There are only 2, first you can take the time and the huge barrier to entry of creating all of your own products and eventually get there after numerous obstacles. Or you can promote and sell high quality products that have a value in the public domain. The Online Alliance (TOA) have the experience and options for YOU to enter the Digital Economy with a sure fired turnkey approach. Let us educate YOU to share in this collaborative approach.

  • Rob Ryan

    Reply Reply May 18, 2016

    So, this is pretty straight forward! Unlike so many digital programs about business, this model simply grabs all the elements needed for the newbie AND for those who have tried and not got the success they had wished for. Our business model has “grabbed” the essential ingredients that will maximise success! Then it`s … well, over to you. Input consistent effort and …. it`s a no brainer!!

  • Dave and Cathy

    Reply Reply May 22, 2016

    Having worked in, operated and owned both offline (bricks and mortar) and online businesses over the years it is clear that having all your eggs in the one basket is not economically sound; diversification and spread of risk are key. With the Online Alliance ascension system there is facility to have a done for you business with the risk being spread over a number of offers greatly increasing your opportunity and likewise reducing your risk. There is nothing else like it in the online world.

  • Drew Innes

    Reply Reply May 26, 2016

    The good thing about the Ascension Model is it’s easy to start with. It makes the most sense because you only want people who are serious to buy your products. This model is also easy to grow with as you can add more products to each level as your business scales and grows.

    To learn more about me and how I may be of service to you CLICK on my name above to be re-directed to my website.

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