What Business Are You Actually In?

So you think your selling _______ (Insert)? If you’re an Online Marketer in the make money niche first thing you need to realize is that you are actually selling; “LIFE CHANGE… PERSONAL TRANSFORMATION” No one really gives a crap about you, or your shiny gadget, gimmick, tool, pick, shovel, done for you do dad, pill,…

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How to Find Your Business Passion

We feel the demand for fulfillment in our lives, and often believe that it is to be found by following interest, or exactly what is specified as a “solid as well as barely controllable emotion.” It virtually appears like a mystery: we desire control over our lives and destinies by seeking after the “barely manageable.”…

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Selling and Value What Do All Small Businesses Have in Common?

According to the website Internet Retailer, there are upwards of 24 million businesses online, but only about 650,000 of them generate $1,000 or more annually. Not every small business in the world has a website or e-commerce functionality. The world of small business is much bigger than just what’s online. Regardless, the same strategies and…

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rebranding - TOA

Do You Know When It’s Time To Re-Brand Your Business?

When It’s Time To Re-Brand Your Business? If you change what you do (if you pivot), you should change your name. This is why when a company, that has a good brand, is acquired, the acquiring company should keep the old brand. Facebook kept their brands because the brand had a strong association and following.…

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Target-Audience-TOA

Paid Advertising Checklist

Before you start throwing dough at the paid advertising platforms, you must ask yourself some important inquiries. For you to get Paid Traffic correctly for the first time, which means, saving up tons of money, you’ve got to mull over the following core questions: 1. The first question you should ask yourself is, “Who is…

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What Are the Different Styles of Brand Marketing Strategy

What Are the Different Styles of Brand Marketing Strategy

Different Styles of Brand Marketing Strategy If you are into brand marketing strategy, the first thing you need to know is this: making consumers fuss about your business isn’t as random as you think. There’s actually a science to producing a brand marketing buzz, and it’s something you can learn to do. Take note, your…

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business strategy ideas

DON’T TRY TOO HARD – BE THE “AUTHENTIC YOU” “Don’t Fake It ‘till You Make It”

We read an article recently, in similar vein, to Personal Branding which considered the aspect of ‘Fake It, ‘til You Make It’. We’re not fans of that way of thinking and back that up by the dictionary term of Fake here: Adjective – not genuine; imitation or counterfeit Noun – a thing that is not…

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Authentic_Brands

SIMPLE BRANDING MESSAGE – BE THE “AUTHENTIC YOU” You are You, No One Else Can Be You

Recently, we were privileged to be at the inaugural the Online Alliance Digital Lifestyle workshop event at Melia, Bali. We were in the company of incredible marketers and experts in their respective fields from Facebook, Twitter, Instagram through copyright, email configuration and other optimisation aspects for your online or offline business. Several key things stood…

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Your X-Factor: Building a Personal Brand

Have you ever heard or watched the X-Factor or American Idol? Have you noticed how many times Simon Cowell fussed over a contestant simply because he doesn’t know where to “fit” them? It has been the music-mogul’s signature to give them that daunting stare, “You know … I’m having difficulty putting you in a category.…

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brand

Branding: Stop Trying to Be All Things to All People

Did you know that the most successful businesses in the world aren’t necessarily the largest or “the best” ones? They’re the ones that a large enough population number of the public associates with a specific idea when they hear the brand. That idea is taken from the recognition of their product, service, or area of…

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