rebranding - TOA

Do You Know When It’s Time To Re-Brand Your Business?

When It’s Time To Re-Brand Your Business? If you change what you do (if you pivot), you should change your name. This is why when a company, that has a good brand, is acquired, the acquiring company should keep the old brand. Facebook kept their brands because the brand had a strong association and following.…

Continue Reading →

The-Six-Pillars-Of-Self-Esteem

The Practice of Living Purposefully

The 6 Pillars of Self-Esteem The Practice of Living Purposefully is the Pillar number 5 “To live purposefully,” Branden explains, “is to use our powers for the attainment of goals we have selected: the goal of studying, of raising a family, of starting a new business, of solving a scientific problem, of building a vacation…

Continue Reading →

Target-Audience-TOA

Paid Advertising Checklist

Before you start throwing dough at the paid advertising platforms, you must ask yourself some important inquiries. For you to get Paid Traffic correctly for the first time, which means, saving up tons of money, you’ve got to mull over the following core questions: 1. The first question you should ask yourself is, “Who is…

Continue Reading →

When Is Driving Traffic like Drinking Water?

When Is Driving Traffic like Drinking Water?

Driving Traffic like Drinking Water As we become adults, we don’t really think about swallowing, but as infants, it’s something we all had to learn, and perhaps not in a short time but over many months. At first, it was confusing and a bit messy, but then we eventually mastered it as time passed. As…

Continue Reading →

The Social Media Marketer

The Social Media Marketer

In creating a content marketing funnel, the first step is to create the actual content. The type of content you need to make depends on the awareness of the prospect is, of their problem, and how keen they are for your solution. Knowing your target audience well is key to knowing what content is needed.…

Continue Reading →

What Are the Different Styles of Brand Marketing Strategy

What Are the Different Styles of Brand Marketing Strategy

Different Styles of Brand Marketing Strategy If you are into brand marketing strategy, the first thing you need to know is this: making consumers fuss about your business isn’t as random as you think. There’s actually a science to producing a brand marketing buzz, and it’s something you can learn to do. Take note, your…

Continue Reading →

business strategy ideas

DON’T TRY TOO HARD – BE THE “AUTHENTIC YOU” “Don’t Fake It ‘till You Make It”

We read an article recently, in similar vein, to Personal Branding which considered the aspect of ‘Fake It, ‘til You Make It’. We’re not fans of that way of thinking and back that up by the dictionary term of Fake here: Adjective – not genuine; imitation or counterfeit Noun – a thing that is not…

Continue Reading →

Authentic_Brands

SIMPLE BRANDING MESSAGE – BE THE “AUTHENTIC YOU” You are You, No One Else Can Be You

Recently, we were privileged to be at the inaugural the Online Alliance Digital Lifestyle workshop event at Melia, Bali. We were in the company of incredible marketers and experts in their respective fields from Facebook, Twitter, Instagram through copyright, email configuration and other optimisation aspects for your online or offline business. Several key things stood…

Continue Reading →

How you can Train Your Staff without Spending Tons of money

How you can Train Your Staff without Spending Tons of money

Training and development seldom have enough shares in a company budget and they are commonly among the first to get reduced when the budget gets too tight. This is harmful to the company, as workers are a company’s greatest assets. But according to the American Society for Training and Development (ASTD), companies who invest $1,500…

Continue Reading →

bluehost-coupon

Blue Host Domain Hosting Services

To simplify between domain hosting services and web hosting: A domain name, is like the address of your home; web hosting on the other hand, is the space of your house where you place your furniture. However, most domain hosting servers nowadays also provide for web hosting services as some sort of package services. A…

Continue Reading →

Page 3 of 5