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The Online Alliance is a “freelance collaboration” between a community of like-minded Entrepreneurs in the Online Marketing arena that has one primary objective in mind…

“Helping Entrepreneurs Build Profitable Online Businesses
in the Digital Economy”

 

As such, we have developed (and will continue to develop) a variety of PDF’s, e.books, Video Programs and online Mini-Courses (via mixed media like print, video, audio and live webinars) designed to educate New Entrants, Beginners and Intermediate Marketers on the fundamentals of Online Marketing.

We expect Advanced and Expert marketers will already have a sound understanding of the following;

  1. Content creation & syndication
  2. Lead generation and List Building
  3. Follow up, filtering and segmenting
  4. Monetisation (conversion of traffic to sales – Economics)
  5. Traffic (Online & Offline methods)

For the more advanced marketer (or Affiliates), the Online Alliance team site offers immediate leverage for your new team member or customer to learn and grow multiple income streams quickly which increases duplication, profit and the happiness factor – so this is good for your business.

You can also access high ticket offers through our Top Tier Academy ( if that is what you are looking for ).

If you’re a traditional business owner OR an individual looking to develop your own brand and business online, with no interest in Affiliate Marketing then our most experienced business coaches can assist with the Strategy and Execution of bringing your brand and business alive on the Internet. We work closely with an Agency that is expert in this area.


Basic Introduction & Training

We understand marketing fundamentals and the Sales Funnel process intimately, and as such have a deep understanding of the Economics of Affiliate Marketing - what is needed to be in place and also why most people fail to get the business model and the economic right so it becomes viable for them to live off the Internet full-time.

There are some simple Key Ingredients that must be in place (fundamentals) to have success online.

  1. Traffic5 key elements
  2. Funnel
  3. Filter
  4. Follow Up
  5. Tiered Product Mix

 

 

 

The tactical TriangleYou must also have a deeper understanding of the term Economics in the context of the Tactical Triangle (a termed coined by Perry Marshall).

You must also understand and implement Sales Funnels and sales processes that have Ascension built into them to allow your Online business to inherently make Economic sense.

And last but certainly not least you must also have the one missing ingredient from most Online Businesses present in your business model - it's what we call High Tech (automation) and High Touch (human interaction/phone sales).

I like to call it "the consultative Natural Selling approach", or put simply, "Coached Sales" whereby your coach or educator is more of a Trusted Advisor and helping you gain the information you need to make an educated buying decision.

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Our #1 Best Selling Mini Course comes with LIVE Business Coaching
through the Training Modules


The Basic Principals of an Ascension Marketing Model

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To be successful online selling your information products in the e.learning niche, you must have a sales funnel. Every successful info-product marketer has one, so you need one too. There are a million different ways to put together a sales funnel, but the ascension model is very popular among most top online marketers - the reason being, 'they make economic sense when done right'.

Sales Funnel 2Let's look at the basic principles of an ascension marketing model and why it makes sense.

The basic premise is to move people through your sales funnel from low to high priced products. When people start in the sales funnel, they can't advance without buying the product in front of them essentially. They get introduced to the first product at an 'entry level' price. That might be a $7 or $17 product (we call this a TripWire), most likely being a 1-hour product of high educational value to the target audience.

This has effectively allowed us to acquire a Customer with the objective of the trip wire product to establish enough trust with the Customer that they can be offered and sold another higher priced product.

When they buy, they'll be introduced to the next product, which might be a 3-hour course for $97 (as an example).

After that, another product in the sales funnel will be offered essentially ascending in value to the end Customer and Price. This may be a 5-10 hour course ranging from $297 to $497 as an appropriate example for the third products in the tiered-product mix. Finally, the last product in the funnel is the top-tier product you have. Typically, this will be a 10-20 hour course for $997 to $1,997 or above. It could be group coaching, personal coaching, a home study course, whatever!

Sales Funnel 1This model really only requires 4 different levels of tiered products to make it work. Think of the model as a filtering process, where only the right people for you buy your best products. Obviously, you're going to have fewer buyers at each level, but the revenue gained from the higher priced products is well worth it. If you do the math with 1000 subscribers and only 20% buying from each level, the money made starts to stack up the economics of the cost associated with acquiring customers (hence the term economics).

Most Online Marketers struggle with the economics of their business for the valuable lesson you have learned above. Your marketing and sales funnel MUST have these key attributes;

  • value
  • ascension
  • tiered product mix pricing
  • filtering
  • automated follow-up
  • conversion tactics / actions

Whilst the above example showcased 4 tiers in the product mix to a high ticket offer of $1,997 (as an example). The real High Ticket Affiliate Marketing models (known as the HTAM method), have ascension through a tiered-product mix like this;

  • $5k, $10k, $15k and up to $30k

These are usually associated with LIVE events, Workshops or Licensing business models similar to Franchising (so the Customer may be purchasing and end-to-end turn-key business system and ready to market products and services).

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Conclusion

The good thing about the Ascension Model is it's easy to start with. It makes the most sense because you only want people who are serious to buy your products. This model is also easy to grow with as you can add more products to each level as your business scales and grows (and also to meet existing Customer demands).

This model is also easy to automate with email auto-responder systems that do all of the follow-up work and thinking for you (when setup correctly). This model is the easiest for consistent income, particularly if one of your products is a monthly subscription - continuity program. If you know where each level converts at ( we call this conversion metrics ), you can forecast your income for every 10, 100 or 1,000 subscribers to your email list.

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