business strategy ideas

DON’T TRY TOO HARD – BE THE “AUTHENTIC YOU” “Don’t Fake It ‘till You Make It”

We read an article recently, in similar vein, to Personal Branding which considered the aspect of ‘Fake It, ‘til You Make It’. We’re not fans of that way of thinking and back that up by the dictionary term of Fake here:

Adjective – not genuine; imitation or counterfeit
Noun – a thing that is not genuine; a forgery or sham
Verb – forge or counterfeit (something)

There is nothing Real about Fake and we explore 5 pointers to assist

Personal Style Development

Most charismatic people have developed their style and rapport building over the years and have learned to moderate, not be overbearing and are subtle; looking to get to know the person or audience – probably before they seek their ‘common link’.

You don’t want the conversation to feel forced and awkward and non-genuine; is that the art of small talk?

Using Your Audience’s Name Again and Again … and Again
When introduced to someone, using their name in conversation is good as it conveys a respect and warmth but using it too regularly can become overbearing and condescending. Best rule of thumb, we have found, is use it maybe every 3-5 minutes.

Copying Body and Facial Language

It has been observed that when people, in face to face conversations, are in sync through thought and dialogue they are often copying the other person’s gesture – maybe consciously or subconsciously. This gesturing of body and facial expressions makes you appear more empathetic and your audience will often warm to you. What not to do is intentionally mimic or copy as that may annoy and alienate your audience.

What is the difference between obvious and subtle copying?

If you are intentionally copying (because you are a master at body language), leave a gap between your audience’s gesture before adopting the same pose. Be subtle with copying facial expressions; if they are copied in a playful or jovial way your audience may believe you are poking fun at them and distance themselves from you.

Hand Talking

Guilty as charged – Irish / Spanish blood will do that to you!

3Hand gestures can be incredibly powerful, not only do they help you capture and maintain your audience’s attention, they can also assist in direction and congruency with the spoken word. They can also provide the appearance of making you look smarter. Research has shown “If a speaker’s gestures are not in full agreement with the spoken words, the audience consciously or subconsciously perceives deception, uncertainty, or (at the very least) conflict within.”

It is important to be aware of how movements are perceived. As an example, showing your palms at a 90-degree angle indicates insecurity and palms at 45-degrees communicates honesty. When communicating with a client, your hands being too flat could mean the difference between seeming credible or not. And hand clenches are a sign of strong commitment, a ‘battle through’ style. A fist shown in discussion at of none agreement point with your audience, has a threatening and suspicious connotation.

Not The Real You – A Show

If you are acting warm and fuzzy when you are not feeling it – your audience knows this is fake; their brains will react like they’ve been threatened.

You can change your perceptive influence by personal visualisation.

If you are set to speak with someone who you may have lost in conversation previously you can assist your physical state by visualising a favourite place, as example, a beach, a park, a forest and that will, factually, change how you feel and how you are perceived – have used this technique in stressful situations and it works every time (done in conjunction with deep breathing exercises too).

It is good to want to be more charismatic, you just need to ensure your charm offensive is not overly assertive, or it could backfire. What are your thoughts?

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About The Author

Drew Innes

Hello and Welcome to the Online Alliance team site.My name is Drew Innes and I am the Founder of, TTI Coaching, the Online Alliance, 7 Figure Mentors and Like Minded Leaders.

I am also a professional online marketer, business coach, seminar speaker and natural selling sales trainer.Above all else. I’m an adoring Husband to my wife Lulu, Father of two amazing kids (Levi and Avalon) and I work from home in my Sales & Marketing business (Sovereign Media Group Limited). We assist small business owners and entrepreneurs to develop their online business with a focus on increasing their traffic, conversions and sales performance.I have one real passion and that is for snow skiing. When I’m not working I prefer just hanging out with my family or doing anything outdoors and active. We ski every year as a family and for me the steeper, deeper and more challenging the better.My day-to-day is spent Business Coaching and Sales Training in Top Tier Direct Sales with a high ticket offer (educational products from $2k to $30k). The companies I represent have goals to be the No.1 Online eduction companies for small business owners and entrepreneurs.  Our marketing system and sales system addresses the key failure points of most ‘Online Affiliate Marketing’ businesses.I am one of six head coaches in the world, with a team of coaches and phone sale people accountable to me. I am also one of the very top phone sales people in the world having sold millions of dollars in product sales for the companies that have collectively sold over $200 million dollars in digital downloaded training products, coaching programs and world class mastermind events.In addition to to my Coaching and Sales responsibilities I am an experienced Seminar Speaker having represented the companies with numerous speaking engagements that are designed to educate, inspire and sell from the front or back of the room.How did it all start?Drew InnesIn 2009 I stepped into the world of Internet Marketing selecting a Top Tier Direct Sales business model as the smartest choice to replace an executive income. Life threw me a curve ball when my mother was diagnosed with terminal breast cancer and I stepped away from my executive role to share home care responsibilities with my sister Lisa. I won’t tell you some ‘rags to riches’ story because there isn’t one.  I jumped in without hesitation because I needed a vehicle to leverage my time and money and I had to have the flexibility to work from home around my mother Janette.The decision made financial sense because I understood the compensation structure and could see the leverage in the business model. Also when compared to the start up costs of a ‘bricks and mortar’ business or a franchise business it was significantly less (and infinitely more powerful). Whilst I new nothing about Direct Sales, Internet Marketing or the new knowledge and skill I would have to develop (you don’t know what you don’t know… right?) I believed in myself and my ability to ‘figure it out’.In those next two years, despite what I call “the good, the bad and the ugly” I became an industry leader, coach, speaker and marketing trainer… “first you learn, then you do, then you teach!” In my primary business towards the end of 2011, I became the VP of Sales & Marketing for the US based company.So can anyone have success in this business model? The answer is MAYBE… and for one reason only. You need to do whatever you need to do to achieve the goals that are meaningful to you. That is what all successful people do in any business (or personal endeavour).My Background For the past two decades, Drew has served the needs of clients, business associates and employees in the Construction, IT, Finance and Online Marketing industries.  As a practitioner, literally someone who has walked the talk, Drew is a recognised leader, organisational manager, coach and speaker.transformation_boxDrew’s defining moment came at around age thirteen when his parents were divorced and there was a personal realisation that; “If it is to be, it is up to me”. The realisation that there was no ‘safety net’ or silver spoon, having grown up in very humble surroundings created the ‘hunger’ for what began as a young person’s desire to help himself and other individuals to transform the quality of their lives.Drew has spent the past 25 years studying, practicing and applying personal development and peak performance strategies initially in a corporate role in construction and more recently in private enterprise and has managed four businesses in four different industries.Drew has served as Director of seven privately held companies in industries as diverse as construction, information technology, finance, business services, and business development. While diverse in characterisation, all the businesses served Drew’s desire for contribution and service to his clients, business associates and employees.Drew lives and works from home in Sydney Australia with his wife Lulu and two young children. His commitment to creating an enduring legacy that will impact future generations is surpassed only by his passion for family as a dedicated father and husband.
With thanks,Drew Innes Founder - the Online AllianceEthically STEAL my Online Profits Blueprint HERE NowSkype | drew.innes (Manly, Australia) Ph | +1 619 798 6719 (call after 4pm EST from the USA) Ph | +61 2 8007 4077 in Australia
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