Authentic_Brands

SIMPLE BRANDING MESSAGE – BE THE “AUTHENTIC YOU” You are You, No One Else Can Be You

Recently, we were privileged to be at the inaugural the Online Alliance Digital Lifestyle workshop event at Melia, Bali.

We were in the company of incredible marketers and experts in their respective fields from Facebook, Twitter, Instagram through copyright, email configuration and other optimisation aspects for your online or offline business.

Several key things stood out and one of them was Personal Branding.


We all have a uniqueness, a story and an ability to connect with others and, we believe, it is important to remember that none of us will be everybody’s ’cup of tea’. We will never be liked nor ‘on the same page’ as everyone – and that is fine! Finding your niche is what Personal Branding is all about.

Through your marketing and with the growth of your Personal Brand you will, no doubt, open more to the Law of Attraction and you will start to secure a following of people who are attracted to YOU – your mind, philosophy, thinking, spirit and the offering that you have for them.

The Unstoppable Momma

Rhonda Swan – ‘The Unstoppable Momma’ – Personal Branding is The Key

Rhonda Swan, the Unstoppable Momma, from the Unstoppable Family has taken the mantel of living the Personal Branding Life and here is a short video where she touches on that aspect.

https://youtu.be/Qf_46uCRUOA

Rhonda’s book ‘Living A L.I.E. (Location Independent Entrepreneur) Lifestyle covers Personal Branding in more depth and she explains that through personal branding, being true to heart, with a voice and vision, she and her family have been living the internet lifestyle for the past eleven years.


What is very clear, from what we have seen of the top Personal Brands, is that the authentic way you operate should be consistent and attempting to be something you are not will become very tiring, for you, as well as being onerous and very quickly transparent to your followers. And that is not to say that you won’t learn, change and adapt as your confidence grows and your skill set develops beyond the current you and, then looking back in a year, five, ten years the ‘You’ Personal Brand of today maybe merely a shadow of the tomorrow one.

We read an article and listened to a well-known business owner who suggested if you are not an all singing all dancing extrovert – fake it until you make it – pretend to be something you are not.

Not sure about you but we’re not fans of that way of thinking. Yes, by all means develop, grow your confidence but keep your authenticity and your integrity from the outset.

What do you think?


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About The Author

Drew Innes

Hello and Welcome to the Online Alliance team site.My name is Drew Innes and I am the Founder of DrewInnes.com, TTI Coaching, the Online Alliance, 7 Figure Mentors and Like Minded Leaders.

I am also a professional online marketer, business coach, seminar speaker and natural selling sales trainer.Above all else. I’m an adoring Husband to my wife Lulu, Father of two amazing kids (Levi and Avalon) and I work from home in my Sales & Marketing business (Sovereign Media Group Limited). We assist small business owners and entrepreneurs to develop their online business with a focus on increasing their traffic, conversions and sales performance.I have one real passion and that is for snow skiing. When I’m not working I prefer just hanging out with my family or doing anything outdoors and active. We ski every year as a family and for me the steeper, deeper and more challenging the better.My day-to-day is spent Business Coaching and Sales Training in Top Tier Direct Sales with a high ticket offer (educational products from $2k to $30k). The companies I represent have goals to be the No.1 Online eduction companies for small business owners and entrepreneurs.  Our marketing system and sales system addresses the key failure points of most ‘Online Affiliate Marketing’ businesses.I am one of six head coaches in the world, with a team of coaches and phone sale people accountable to me. I am also one of the very top phone sales people in the world having sold millions of dollars in product sales for the companies that have collectively sold over $200 million dollars in digital downloaded training products, coaching programs and world class mastermind events.In addition to to my Coaching and Sales responsibilities I am an experienced Seminar Speaker having represented the companies with numerous speaking engagements that are designed to educate, inspire and sell from the front or back of the room.How did it all start?Drew InnesIn 2009 I stepped into the world of Internet Marketing selecting a Top Tier Direct Sales business model as the smartest choice to replace an executive income. Life threw me a curve ball when my mother was diagnosed with terminal breast cancer and I stepped away from my executive role to share home care responsibilities with my sister Lisa. I won’t tell you some ‘rags to riches’ story because there isn’t one.  I jumped in without hesitation because I needed a vehicle to leverage my time and money and I had to have the flexibility to work from home around my mother Janette.The decision made financial sense because I understood the compensation structure and could see the leverage in the business model. Also when compared to the start up costs of a ‘bricks and mortar’ business or a franchise business it was significantly less (and infinitely more powerful). Whilst I new nothing about Direct Sales, Internet Marketing or the new knowledge and skill I would have to develop (you don’t know what you don’t know… right?) I believed in myself and my ability to ‘figure it out’.In those next two years, despite what I call “the good, the bad and the ugly” I became an industry leader, coach, speaker and marketing trainer… “first you learn, then you do, then you teach!” In my primary business towards the end of 2011, I became the VP of Sales & Marketing for the US based company.So can anyone have success in this business model? The answer is MAYBE… and for one reason only. You need to do whatever you need to do to achieve the goals that are meaningful to you. That is what all successful people do in any business (or personal endeavour).My Background For the past two decades, Drew has served the needs of clients, business associates and employees in the Construction, IT, Finance and Online Marketing industries.  As a practitioner, literally someone who has walked the talk, Drew is a recognised leader, organisational manager, coach and speaker.transformation_boxDrew’s defining moment came at around age thirteen when his parents were divorced and there was a personal realisation that; “If it is to be, it is up to me”.  The realisation that there was no ‘safety net’ or silver spoon, having grown up in very humble surroundings created the ‘hunger’ for what began as a young person’s desire to help himself and other individuals to transform the quality of their lives.Drew has spent the past 25 years studying, practicing and applying personal development and peak performance strategies initially in a corporate role in construction and more recently in private enterprise and has managed four businesses in four different industries.Drew has served as Director of seven privately held companies in industries as diverse as construction, information technology, finance, business services, and business development. While diverse in characterisation, all the businesses served Drew’s desire for contribution and service to his clients, business associates and employees.Drew lives and works from home in Sydney Australia with his wife Lulu and two young children. His commitment to creating an enduring legacy that will impact future generations is surpassed only by his passion for family as a dedicated father and husband.
With thanks,Drew Innes Founder - the Online AllianceEthically STEAL my Online Profits Blueprint HERE NowSkype | drew.innes (Manly, Australia) Ph | +1 619 798 6719 (call after 4pm EST from the USA) Ph | +61 2 8007 4077 in Australia
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