The Social Media Marketer

The Social Media Marketer

In creating a content marketing funnel, the first step is to create the actual content. The type of content you need to make depends on the awareness of the prospect is, of their problem, and how keen they are for your solution. Knowing your target audience well is key to knowing what content is needed.

The foremost content at the top of the marketing funnel should chiefly educate your audience, but it should also entertain them at the same time. This is now the point where people enter your funnel, so it must contain strong hooks.

The content can consist of the following:

  • Blog Posts
  • Infographics
  • Books
  • Videos
  • Audios
  • Whitepapers/Reports
  • Social Media Posts

Once created, you need to deliver your content far and wide in order to reach as many of your prospects as possible. Social media networks has made the job easier for you. They provide a fast, easy, and effective distribution method, as almost every person between the ages of 18 and 65 in the developed world have at least one social media profile. Similarly, with more people using smartphones to access social networks, the market continues to grow. People share interesting, entertaining, and valuable information freely with their networks, thus providing free marketing across a global audience on your behalf. All you need to do is to create insightful, share-worthy content and share it to the right places.

Of course, which social networks to use depends on your ideal customers’ demographics and where they congregate online.

Yes, there’s Facebook, the 800-pound gorilla of social networking with 1.59 billion monthly users, but there are many other social networking sites, too.

Here are some social sites that you can use:

Facebook
Twitter
LinkedIn
Instagram
Flickr

Manage Social Media Easily with Hootsuite

We have to face it—social media marketing can be a full time job—and actually, it often is. But as a small business owner, you might not have the time to:

  • Review your social media marketing campaign
  • Create posts
  • Schedule posts
  • Research trends
  • Measure analytics
  • Tweak campaigns

Instead of trying to bear all these tasks daily, set aside a morning once a month to effectively plan and create your posts for the month ahead, and then let Hootsuite do the rest of the heavy lifting for you.

Hootsuite is a social media management system that enables you to publish content to many social platforms at once. Here, you can schedule posts in advance for specific dates, or for auto-optimized times. It also helps in the monitoring of comments and engagements from a central place, which can save you significant amounts of time. Here’s how:

Step 1: Create A Hootsuite Account

  1. Open Hootsuite and click Sign Up in the top-right corner, or sign in with one of your social profiles.
  2. Click Get Started below the plan type that fits your needs. (You can manage up to three social network profiles with Hootsuite Free.)

Step 2: Add Social Networks

Also, wiith Hootsuite, many social networks can be added. In the Hootsuite Dashboard, select Streams from the Launch menu.

  1. Click Add Social Network, select a social network from the list, click Connect and authorize your accounts to connect to the dashboard.
  2. See ‘Add Social Networks on Hootsuite’ for more details.

Step 3: Set Up Tabs and Streams

Now that you’ve added social networks to your dashboard, setup Streams for each one to monitor the newsfeed and messages. Each social network offers unique stream types. Use tabs to organize your streams into groups.

  1. Select Streams from the Launch menu.
  2. Click Add Tab in the top-left corner, give it a name, and then press ENTER.
  3. Inside each tab, click Add Stream.
  4. Select a social network from the list on the left, and then select a Profile from the drop-down list.
  5. Click the Streams you want to add for that profile.

Step 4: Publish Content

  1. In Hootsuite, select the profiles that will post the message from the Social Profile Picker (top-left).
  2. Click Compose Message, paste your URL in the Add Link section, and click shrink. This will add a shortened link to the message area.
  3. Then enter your message (the article headline or a summary) in the compose box.
  4. Double check the spelling and grammar and then click Auto Schedule.

You will see the scheduled posts in the Streams for each Social Network, or in the Publisher window of Hootsuite

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About The Author

the Online Alliance

the Online Alliance is here to inspire growth and challenge the status quo by creating member resources, tools and training that is meaningful, evergreen, affordable and effective, that is designed to support Independent business owners to achieve their higher goals.

6 Comments

  • Jennifer Davison

    May 31, 2016

    Wow, this is an amazing tool to have and I’m sure will save me heaps of time. Thanks for sharing this valuable information. I’ve opened my account and ready to go!!

  • Hello Everyone, I have used Hootsuite and at the time it was a great app, saved me time so I didn’t have the need for multiple webpages open and log-ins and do the old “copy and pasite”. I thought everything was going great getting my message out to my avatars.

    With my content post on the increase I found my reach was going down. I started to look into it and when to a workshop on social media marketing… And this is want to found out:

    Facebook does not like 3rd party posting apps like Hootsuite and that when you make a post in general that only 7% of people on your business or fan page get to see your great content.

    Here is what you can do to increase the numbers for your page:

    Pin this to the top of your facebook page so people can see your post first when they get on to their Facebook News Feed. This is an example, so you can use this or words of your choosing.

    “I am so pleased and grateful that you decided to LIKE my page, but FB loves to have control and decide how many of you get to see the posts. This means that only 7%, yes only 7% will get to see the juicy content that i’m taking the time to research or think of for your consideration. So, all you have to do is click on the arrow next to the LIKE button and choose that you would like to see the content first in your Newsfeed and that you wish to be notified when new content is published. This is great informative and life changing content and I really would hate for you to miss it.
    Doug Durie.”

    Great Article – Well Done to the people at The Online Alliance. Keep up the good content.

  • Great Article on Hootsuite. This can massively leverage your time in syndicating comments to various social media platforms – a must have, thanks for sharing.

  • Another site that has been useful for ‘on the go’ is Evernote – https://evernote.com/
    Make a note of it. Create a project to-do list. Jot down a reminder. Or snap a picture of a sketch. A note can be anything you want it to be. And once you make a note, it’s accessible wherever you go, forever.
    Find anything fast. Whether it’s text, images or documents, you keep things for a reason. That’s why Evernote makes sure the notes you’ve saved are easy to find. You can even search for handwritten words buried deep within your notes.

    Share with anyone. Share what matters with the people who matter to you. Capture life’s little moments and share them from wherever you happen to be. Or share big ideas by collaborating seamlessly with co-workers in a group notebook.

  • Another site that has been useful for ‘on the go’ is Evernote – https://evernote.com/
    Make a note of it. Create a project to-do list. Jot down a reminder. Or snap a picture of a sketch. A note can be anything you want it to be. And once you make a note, it’s accessible wherever you go, forever.
    Find anything fast. Whether it’s text, images or documents, you keep things for a reason. That’s why Evernote makes sure the notes you’ve saved are easy to find. You can even search for handwritten words buried deep within your notes.

    Share with anyone. Share what matters with the people who matter to you. Capture life’s little moments and share them from wherever you happen to be. Or share big ideas by collaborating seamlessly with co-workers in a group notebook.

  • John Haggarty

    February 28, 2017

    I have used Hootsuite for over 12 months and its great! I also use Commun.it for twitter exclusively and Social jukebox (formerly TweetJukebox) for gathering content and posting directly from a third party website or blog

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