The REAL Truth Behind the HTAM Method

HTAM – Marketplace Overview

Top Tier or High Ticket is an inside Industry terminology that refers to any Product or Program typically over $1,997 usd as a entry level price point. The multi-tiered product mix, that usually accompany Biz Op’s referred to as Top Tier (or HTAM) usually ascend in value around these price points; $2,497, $4,997, $9,997, $14,997 and upwards of $29,997.

Subject to the Compensation Plan nuances these are typically compounding entry points in and opportunity based Biz Op. So a potential Customer or Distributor could be looking at an initial investment of;

  • tier one, up to $2,500
  • tier two, up to $7,500
  • tier three, up to $17,500
  • tier four, up to $32,500 or above

… in the case of MOBE, one of the programs reviewed on this website the full investment position is up to approx. $60,000.

The allure of a Top Tier program is the Income Earning position that is possible for anyone to achieve however only to the extent that they focus on Skills and Core Competency development. Coupled with good work ethic (consistency) and an investment in time, money and effort.

The notion of make money FAST is a fallacy and one of the most over-hyped claims of this industry. It takes time, money, effort, skills, consistency (and a little luck) to make it big online. That said, with the right People, Products and Processes (and as we like to say Mindset, Mechanics and Money), YOU can make it… and thats where the Alliance comes into the equation.

We are YOUR accountability Partner in this exciting adventure.

By becoming an Alliance team Member we work with you through a number of important Coaching processes.

  • An initial Discovery Session
  • then some step-by-step guidance as your completing one of our mini-courses
  • through an online quiz to determine where your business and marketing plan is at
  • then a Strategy Session
  • And eventually a Business Plan to determine IF a Top Tier program is the right fit for your goals and objectives

This consultative Coaching approach has helped thousands of people over the years to start and grow their online business and it will also allow you to. What should be considered before making any decision regarding a HTAM offer;

  • does it solve a problem you have or create an opportunity
  • are you ready and open to changing your current situation
  • can you see yourself believing in the company, product or service
  • are you prepared to invest time, money and effort to get what you want
  • are you Coachable and Teachable and will you follow Instructions
  • Is it the right Business Model for you
  • Is it the right Income Model for you

Why Putting ALL Your Eggs in One Basket Doesn’t Serve You

So let’s us start out by explaining our philosophy behind supporting our valued Members across multiple High Ticket Affiliate Marketing offers – or otherwise known as the HTAM Method.

Simply put, we believe our Members should freely collaborate as Independant Business Owners (IBO’s) and establish a strong position in the marketplace branded in their own right (not focusing on branding themselves so closely coupled to any one company, product or service (unless they really want to).

This statement above pertains mainly to Online Business owners that are involved in promotingIncome Opportunity style businesses (commonly know as Biz Op’s). We are not against Biz Op’s, Direct Sales Programs or Multi-Level Marketing (MLM), in-fact we see this as a GOOD fit for many people looking for an Affiliate program to get started marketing and making money Online.

The point we are making is that many of these types or Companies and Programs come and go, NOT standing the test of time and it is not un-common that their sales conversion numbers start waining at around three years into their lifecycle and many are gone our of the market in under 5 years. This is a general statement and not an inditement of any one style of business or market niche.

It is however not un-common in the Make Money Niche.

As such this reinforces our belief that anyone looking to start a business online MUST focus on the development of ‘core skills’ and competencies that vest in themselves OR in a network of trusted advisors and outsourced workers that they control the relationship in. Simply put, YOU must have the skills or be able to access them at anytime so you can freely market ANY Company, Product or Service that makes economic sense to you.

Today you may want to market Personal Development, tomorrow Financial Education, in years to come it may be Market Training and e.Learning opportunities or even BETTER yet – market yourself as an accomplished thought leader, speaker, trainer, coach or innovative product developer. Who knows, maybe you’ll even start your own Online Marketing Affiliate offer.

If you own or control the skills or have access to the talent then you are one step closer to Freedom.

The problem that we see is that everyday people fall in love with the idea of making money online and the promises by their companies made in over-hyped claims, over-priced products and under-delivered value. This is what you must remember – the Company (your Biz Op) is NOT your company… its just a product for you to leverage. YOU are your company and the Alliance wants YOU to stand the test of time and achieve your goals and objectives irrespective of circumstances out of your control.

That is personal sovereignty which we feel should be the goal of every Online Freedom-Preneur.

For more information regarding the Online Alliance Click Here


About The Author

Drew Innes

Hello and Welcome to the Online Alliance team site.My name is Drew Innes and I am the Founder of DrewInnes.com, TTI Coaching, the Online Alliance, 7 Figure Mentors and Like Minded Leaders.

I am also a professional online marketer, business coach, seminar speaker and natural selling sales trainer.Above all else. I’m an adoring Husband to my wife Lulu, Father of two amazing kids (Levi and Avalon) and I work from home in my Sales & Marketing business (Sovereign Media Group Limited). We assist small business owners and entrepreneurs to develop their online business with a focus on increasing their traffic, conversions and sales performance.I have one real passion and that is for snow skiing. When I’m not working I prefer just hanging out with my family or doing anything outdoors and active. We ski every year as a family and for me the steeper, deeper and more challenging the better.My day-to-day is spent Business Coaching and Sales Training in Top Tier Direct Sales with a high ticket offer (educational products from $2k to $30k). The companies I represent have goals to be the No.1 Online eduction companies for small business owners and entrepreneurs.  Our marketing system and sales system addresses the key failure points of most ‘Online Affiliate Marketing’ businesses.I am one of six head coaches in the world, with a team of coaches and phone sale people accountable to me. I am also one of the very top phone sales people in the world having sold millions of dollars in product sales for the companies that have collectively sold over $200 million dollars in digital downloaded training products, coaching programs and world class mastermind events.In addition to to my Coaching and Sales responsibilities I am an experienced Seminar Speaker having represented the companies with numerous speaking engagements that are designed to educate, inspire and sell from the front or back of the room.How did it all start?Drew InnesIn 2009 I stepped into the world of Internet Marketing selecting a Top Tier Direct Sales business model as the smartest choice to replace an executive income. Life threw me a curve ball when my mother was diagnosed with terminal breast cancer and I stepped away from my executive role to share home care responsibilities with my sister Lisa. I won’t tell you some ‘rags to riches’ story because there isn’t one.  I jumped in without hesitation because I needed a vehicle to leverage my time and money and I had to have the flexibility to work from home around my mother Janette.The decision made financial sense because I understood the compensation structure and could see the leverage in the business model. Also when compared to the start up costs of a ‘bricks and mortar’ business or a franchise business it was significantly less (and infinitely more powerful). Whilst I new nothing about Direct Sales, Internet Marketing or the new knowledge and skill I would have to develop (you don’t know what you don’t know… right?) I believed in myself and my ability to ‘figure it out’.In those next two years, despite what I call “the good, the bad and the ugly” I became an industry leader, coach, speaker and marketing trainer… “first you learn, then you do, then you teach!” In my primary business towards the end of 2011, I became the VP of Sales & Marketing for the US based company.So can anyone have success in this business model? The answer is MAYBE… and for one reason only. You need to do whatever you need to do to achieve the goals that are meaningful to you. That is what all successful people do in any business (or personal endeavour).My Background For the past two decades, Drew has served the needs of clients, business associates and employees in the Construction, IT, Finance and Online Marketing industries.  As a practitioner, literally someone who has walked the talk, Drew is a recognised leader, organisational manager, coach and speaker.transformation_boxDrew’s defining moment came at around age thirteen when his parents were divorced and there was a personal realisation that; “If it is to be, it is up to me”.  The realisation that there was no ‘safety net’ or silver spoon, having grown up in very humble surroundings created the ‘hunger’ for what began as a young person’s desire to help himself and other individuals to transform the quality of their lives.Drew has spent the past 25 years studying, practicing and applying personal development and peak performance strategies initially in a corporate role in construction and more recently in private enterprise and has managed four businesses in four different industries.Drew has served as Director of seven privately held companies in industries as diverse as construction, information technology, finance, business services, and business development. While diverse in characterisation, all the businesses served Drew’s desire for contribution and service to his clients, business associates and employees.Drew lives and works from home in Sydney Australia with his wife Lulu and two young children. His commitment to creating an enduring legacy that will impact future generations is surpassed only by his passion for family as a dedicated father and husband.
With thanks,Drew Innes Founder - the Online AllianceEthically STEAL my Online Profits Blueprint HERE NowSkype | drew.innes (Manly, Australia) Ph | +1 619 798 6719 (call after 4pm EST from the USA) Ph | +61 2 8007 4077 in Australia
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