Why Video Marketing Is A Must

Why Video Marketing Is A Must

Video Brewery revealed that 100 million Internet users watch online video content daily. While most of them watch the latest viral video, other viewers want to learn about a certain topic or know more about a product or service before buying.

Creating video content should be a staple in your company’s marketing endeavours. It’s that important.

Benefits of Video Marketing

Apart from the fact that numerous people watch online videos, who can also be potential prospects, here’s a list of other advantages that come with using video marketing:

  1. Authenticity

Using videos is a very authentic form of communication. Viewers get to see you and your mannerisms in actuality, rather than just reading your words (through copy or emails) or hearing your voice (via podcasts or webinars).

Essentially, video marketing allows you to do what copy alone does not– show your audience the person behind the words.

In the world of video marketing, there’s no room to be fake because people hear and see what you do. It’s only after you meet someone in person that you’ll get a clear indication of his or her intentions, and only then can you firmly shake on it and come to an agreement.

  1. Cost Effective

You can spend a lot of money on creating good quality video content, but you can also create effective ones for almost nothing!

The important thing to remember is that you just need a camera phone coupled with some creativity, and you’re ready to shoot. For free!

All you need is your iPhone or any other good quality mobile phone and you’re ready to record. The iPhone, for example, has a good quality microphone that allows you to record high standard audio. You can seamlessly upload your finished piece to your YouTube account in under a minute once you’re done.

It’s an office studio with good filming equipment.

  1. Anybody Can Do It

As mentioned above, it’s not expensive to shoot your own videos if you’re unable to afford high-end cameras at that moment. Additionally, it’s not difficult to do so either.

If you don’t consider yourself tech-savvy or only have a little experience in making videos, you can easily learn it online. Just go to YouTube and enter something like, “How to create video content using my phone,” and you’ll have a number of tutorials explaining how this can be done.

When Creating Videos, Tips

Now that you know the advantages of creating video content, here are a few things to keep in mind before you begin filming.

You can easily edit your videos using something like iMovie or Camtasia if you’re unable to hire a media team to handle your footage or editing requirements. Both software applications are easily accessible online.

  1. Fight the Fear

If you’ve never done video marketing before, then, understandably, it can be quite daunting at first.The only way you can fight that fear is to appreciate the outcome. That means you need to understand the positive effects of video marketing to get over your fear and start recording.

That will motivate you to work hard at completing your first video.

  1. Practice Makes Perfect

The more you practice, the better you’ll become. When I started out, talking to the camera used to feel “forced” and I found it difficult.

With enough practice, you can quickly become much better at making videos and feel more comfortable speaking in front of the camera. And when you’re relaxed, the audience will feel comfortable, too.

Think of it as watching a bad actor. His bad performance will make you feel uncomfortable. Not only does it feel unsettling, but it also spoils all credibility and the movie is pretty much thrown out of the window.

Like with most skills, only experience, repetition and practice will make you a better performer.

Grab your recording equipment and shoot a video of yourself within 5 minutes and then evaluate your performance. After 10 days, you’ll get over the fear of recording yourself.

  1. Don’t Waffle

Whenever you are filming, look into the camera and imagine that you’re conversing with someone. It not only helps keep the conversation natural, but it also prevents me from waffling or going off-topic.

Conclusion

Don’t forget to include a clear call-to- action at the end of your video so that customers will know where to go to find out more. Video Brewery reports that 90 percent of online shoppers at a major retailer’s website find video helpful when it comes to buying decisions.

In the world of video marketing, there’s no room to be fake because people hear and see what you do. Just go to YouTube and enter something like, “How to create video content using my phone,” and you’ll have a number of tutorials explaining how this can be done. If you’ve never done video marketing before, then, understandably, it can be quite daunting at.

Again, after filming your first few videos, review your work and look out for any mistakes that you can avoid in the future. Keeping your content engaging and succinct will also work best for time-constrained audiences.

Video Brewery reports that 90 percent of online shoppers at a major retailer’s website find video helpful when it comes to buying decisions.

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the Online Alliance

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9 Comments

  • Lee Poniris

    Reply Reply June 22, 2016

    This is a really great article and as I have just started to do videos as part of my business and reiterates why Videos are a must, and for branding you as an authority in your business and showing to people that you are real and the message is more powerful as well . Please message me if you would like any assistance \ tips on getting started.

  • There are some really great tips in this article, be sure to read it!! With so many advantages of Video Marketing, it definitely is something you should seriously consider : )

  • Lots of very good advice in this
    Most important thing is just – DO IT!
    You will overcome your bashfulness very quickly
    Video Marketing is KING and QUEEN!

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